Vintage
Economy and marketing & organisation of the wine sector
http://www.groupe-esa.com/article743.html

Place :

Angers – France

Duration and period :

12 weeks between January and March of the year N+1. These two modules are linked.

Organization :

UE1 : World Economy and organization of wine basins (4 weeks)
UE2 : Marketing Strategy and wine companies (4 weeks)
UE3 : Field Study (4 weeks)

Objectives :

UE1 : World Economy and wine organization watershed

-  Understanding the concepts and issues in the international economy of the wine.
-  Controlling the operation of the industry and wine production areas (from production to marketing).
-  Identify key issues for the development of this sector and production areas

UE2 : Marketing Strategy and wine companies

-  Understand what a marketing is : segmentation, selection of the target, positioning
-  Understand the specific marketing of wine.
-  Know the market, consumers
-  Identify the marketing strategies of branded products and local
-  Understand the strategy of a company and consider a marketing plan
-  Understand the international marketing of wine

UE3 : Study field

-  Responding to a complex request from professional managers, or from a development organization of wine
-  Analyze the demand, implement the appropriate means to study, interpret the results and make proposals.
-  Know how to return a project by oral and by writting.

Evaluation

UE1 :

-  LOcal Wine industry study : Writing a report and oral
-  Analysis of studies : Oral

UE2 :

-  Individual writing : review document on the marketing of wine in English (3 hours, case study).
-  Study of the ground around 21/02 to 27/02 : Analysis of the radius wine GMS : oral

UE3 :

Evaluation by the working group on the basis of a restitution assessed by the business partners and a collective writing report.



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VINTAGE International Master of Science
Groupe ESA - 55, rue Rabelais - B.P. 30748 - 49 007 Angers Cedex 01
mis à jour le 23/07/2004 - contact@vintagemaster.com - multipass