Place :

Angers – France

Duration and period :

12 weeks between January and March of the year N+1. These two modules are linked.

Organization :

UE1 : World Economy and organization of wine basins (4 weeks)
UE2 : Marketing Strategy and wine companies (4 weeks)
UE3 : Field Study (4 weeks)

Objectives :

UE1 : World Economy and wine organization watershed

  Understanding the concepts and issues in the international economy of the wine.
  Controlling the operation of the industry and wine production areas (from production to marketing).
  Identify key issues for the development of this sector and production areas

UE2 : Marketing Strategy and wine companies

  Understand what a marketing is : segmentation, selection of the target, positioning
  Understand the specific marketing of wine.
  Know the market, consumers
  Identify the marketing strategies of branded products and local
  Understand the strategy of a company and consider a marketing plan
  Understand the international marketing of wine

UE3 : Study field

  Responding to a complex request from professional managers, or from a development organization of wine
  Analyze the demand, implement the appropriate means to study, interpret the results and make proposals.
  Know how to return a project by oral and by writting.

Evaluation

UE1 :

  LOcal Wine industry study : Writing a report and oral
  Analysis of studies : Oral

UE2 :

  Individual writing : review document on the marketing of wine in English (3 hours, case study).
  Study of the ground around 21/02 to 27/02 : Analysis of the radius wine GMS : oral

UE3 :

Evaluation by the working group on the basis of a restitution assessed by the business partners and a collective writing report.